We worked closely with Julia to design a digital brand identity and online home that would honour her unique portfolio, and act as an extension of her art direction capabilities. With a strong vision in mind, Julia envisaged a brand experience that felt reminiscent of printed zines and lofi media— inspired by multi-layered risograph printing and archival printing styles. What culminated from this creative exploration was nothing short of an exciting explosion of colour, texture and typography, all held firmly in place by the guidelines of editorial minimalism.