Yolanta Birkhane

26 Dec

Written By Amber Ladd

Yolanta Birkhane
Project Info

Brand Identity
Website Design
Website Development
Packaging
Print Collateral
We worked with Sweden-based creative, Yolanta Birkhane, on developing a strong and expandable identity system for her wedding photography business. Something we realised early on was that Yolanta was a walking-talking personal brand just waiting to happen— she almost made it too easy to develop a visual identity that represented her style and personality. One thing Yolanta mentioned to us at the beginning of this process was that she wanted to showcase her true self with this rebrand: two sides of one coin with dark and light, moody and vibrant, serious and fun. However, she was also hesitant to make such a bold move as there was no-one in her local community doing this with their brand identity or photography style.

With this in mind, we made sure to approach the project with care and understanding as we explored different art directions, ultimately landing on an edgy and editorial-inspired logo system and type hierarchy as the basis for the identity. Blended with a bold and vibrant colour palette of black, red, and beige, mixed with blue, green, and yellow, the true icing on the cake was a series of 3D chrome and foiled accents weaved into digital and printed materials. Yolanta’s identity has since expanded into a stunning suite of packaging and custom wedding albums exclusively for her clients.
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